Three basic strategies
Undifferentiated targeting กลยุทธ์ตลาดรวม
Major advantage is potential savings
Differentiated targeting กลยุทธ์ตลาดหลายส่วน
Firm can provide increased levels of satisfaction and generate more sales
Niche marketing/ Concentrated mk กลยุทธ์มุ่งเฉพาะตลาดส่วนเดียว
For those who have specialized needs and will pay higher prices to meet the needs